Power of Plain English

John Stratton, CMO at Verizon Wirless isn't pulling any punches in his latest decree to agency world.  I'd like to have seen the faces of the executives as he went through his plain-English, eight-point view of the world.   Number two gives you an idea where he's coming from: "What you've been selling for the last 50 years no longer works."  You can read the rest at Adage or at TP.  From Ed at Tribeless.