We think that understanding networked communications is important not for its own sake, but because it is transforming how organisations operate and presenting some fundamental challenges along the way. Blogs, wikis and social networks are great tools. But they are also straws in a much bigger storm.
We appreciate that for those who have limited opportunity to participate, online networks such as Twitter can seem mystifying or even intimidating. But as these new communications systems explode, they have created a new style of communication, one more like the unstructured buzz of a street market than the ordered schedule of traditional media.
As customers and consumers spend increasing amounts of time in such environments, gaining a deeper understanding of the way they operate is becoming an important part of everyday business.
We think the technology is interesting. But not that interesting.
But what human beings do with technology. Now that really is interesting.
We run live events that explore this in a very human and engaging way. Our events provide spaces to explore and understand not only the latest fads but the deeper trends that are driving them such as the growth of micromedia. We look at how by sharing our own experiences we are creating rich seams of knowledge from which unexpected relationships, events and even movements can appear.
We want our gigs to convey the element of fun, excitement and constant flux that makes the new peer-to-peer world so vibrant and enjoyable.
We do this by taking care to choose content and activities that are highly interactive in their style. So for instance, we use improvisational games, lightning talks, hack days, open spaces, the creation of informal conversational networks or collaborative partnerships. Some of this may sound a little daunting. However, we have found they all help the audience better understand for themselves how to participate in unstructured, networked environments.
Open Sauce Live events are led by James Cherkoff and Johnnie Moore.
But really, they're run by the participants themselves.
Which is, of course, what happens in networked environments like the blogosphere, social networks and other peer-to-peer environments, where there is no one in the middle pulling the strings.
"This was a memorable day of discovery, creativity, risk-taking and trust-building as James and Johnnie deftly introduced us to a new kind of freedom and inspiration.”
Richard Wise, Chief Strategic Officer, Agent 16, New York City
If you'd like to talk to us about running a session at your conference, company or organisation then please make contact.
The first step is normally a relaxed chat about what you have in mind, followed up with a short proposal.